Discovery sessions & needs assessments.
A proper session at the start of working together, covering what’s working, what isn’t, and what the business actually needs right now.
Why it matters
Why it matters
Marketing built without understanding the business first tends to guess. This is what makes sure the work that follows is actually aimed at the right thing.
What it involves
What it involves
A real, in-depth conversation rather than a form to fill in: what the business sells, who buys it, what’s been tried before, what’s working and what isn’t, and what’s realistic to take on given time and budget. Notes get taken properly so nothing discussed gets lost or has to be repeated later. What comes out of the session directly shapes what ends up on the resulting quote or plan.
Next
See it alongside the rest of Strategy.
GP Marketing is based in Dunedin and works with small businesses across New Zealand. Every service is priced on its own and agreed before anything starts. The pricing model has the detail, and there’s a running offer for a first few Dunedin businesses.