Competitor analysis.
A straight look at what similar businesses in the area are actually doing, their marketing, their offers, their online presence.
Why it matters
Why it matters
It’s hard to know what stands out without knowing what everyone else is already doing. This gives that context.
What it involves
What it involves
A handful of relevant local competitors get reviewed properly: their marketing, their offers, their online presence, their pricing where it’s visible. The findings get reported back plainly, what’s working for them, where the actual gaps are that the business could occupy. It’s used directly to inform what the business’s own plan should prioritise, not handed over as a stand-alone report.
Next
See it alongside the rest of Strategy.
GP Marketing is based in Dunedin and works with small businesses across New Zealand. Every service is priced on its own and agreed before anything starts. The pricing model has the detail, and there’s a running offer for a first few Dunedin businesses.