Content & social

Single static posts.

One image, one caption, posted as a single feed post. The simplest and most common piece of content a business puts out.

Why it matters

Why it matters

Most weeks don’t call for anything more elaborate than this, and a feed that’s mostly clean single posts, done properly, outperforms one that’s stretched thin trying to be a video channel it isn’t.

What it involves

What it involves

Starts with picking the actual photo from what’s on hand or shot for the post, since a stock image or a rushed phone shot is where a mediocre post usually starts. That photo gets cropped and sized correctly for the platform it’s going on, not just uploaded as is. The caption is written from scratch in the business’s own voice, then the post goes up at a time that suits when the audience is actually online, not whenever it happens to be finished.

Next

See it alongside the rest of Content & social.

GP Marketing is based in Dunedin and works with small businesses across New Zealand. Every service is priced on its own and agreed before anything starts. The pricing model has the detail, and there’s a running offer for a first few Dunedin businesses.