Hashtag & keyword sets.
The actual tags and search terms a business’s posts get published under.
Why it matters
Why it matters
Generic tags mean posts compete with millions of others for no reason; the right, specific ones put content in front of people actually searching for it locally.
What it involves
What it involves
Starts with research specific to the business and its actual area, not a generic list of popular tags copied from somewhere else. That research looks at what real local customers are actually searching and tagging, alongside what similar businesses in the area are using successfully. The resulting set is handed over ready to use, and gets revisited periodically since what performs on any given platform changes over time.
Next
See it alongside the rest of Content & social.
GP Marketing is based in Dunedin and works with small businesses across New Zealand. Every service is priced on its own and agreed before anything starts. The pricing model has the detail, and there’s a running offer for a first few Dunedin businesses.