Content calendars.
A schedule of what’s posting, where, and when, mapped out ahead of time rather than decided the day of.
Why it matters
Why it matters
Content tied to what’s actually happening in the business, a sale, a new product, a slow month, performs better than content posted because it happened to be Tuesday.
What it involves
What it involves
Starts with the business’s own dates and events, a sale, a launch, a quiet month, a busy season, mapped out first rather than an afterthought. Topics and formats then get filled in against that calendar, matched to what actually suits each date rather than a generic content mix applied every month regardless. The finished calendar is handed over as a working schedule, not a one-off document, and gets revisited as the business’s own dates change.
Next
See it alongside the rest of Content & social.
GP Marketing is based in Dunedin and works with small businesses across New Zealand. Every service is priced on its own and agreed before anything starts. The pricing model has the detail, and there’s a running offer for a first few Dunedin businesses.