Community management.
Replying to the comments and messages that come in on posts and the account itself.
Why it matters
Why it matters
Social media is a conversation, not a broadcast channel. An account that never replies reads as unattended, which costs trust with exactly the people who bothered to engage.
What it involves
What it involves
Comments and direct messages get checked regularly, not just once a day, and replied to in the business’s own voice rather than a copy-pasted response. Questions about price, availability or product get answered properly rather than deflected. Anything that needs the business owner’s actual input, a complaint, a specific query, gets flagged rather than guessed at.
Next
See it alongside the rest of Content & social.
GP Marketing is based in Dunedin and works with small businesses across New Zealand. Every service is priced on its own and agreed before anything starts. The pricing model has the detail, and there’s a running offer for a first few Dunedin businesses.