Google Ads campaign setup.
Search ads built around the actual terms people type in when they’re ready to buy, set up from scratch.
Why it matters
Why it matters
Search ads only work if they’re built around real search behaviour. Generic keywords waste budget on people who were never going to convert.
What it involves
What it involves
Starts with keyword research specific to the business, the actual terms real customers type in when they’re ready to buy, not broad generic terms that waste budget on browsers. Ad copy gets written directly against those terms so the ad matches what someone actually searched. The campaign structure, ad groups, bids, budgets, gets built to put spend where intent is highest rather than spread evenly across everything.
Next
See it alongside the rest of Advertising.
GP Marketing is based in Dunedin and works with small businesses across New Zealand. Every service is priced on its own and agreed before anything starts. The pricing model has the detail, and there’s a running offer for a first few Dunedin businesses.