Campaign monitoring & optimisation.
Keeping an eye on what’s spending and what it’s returning while a campaign runs, rather than checking in once a month after the budget’s gone.
Why it matters
Why it matters
Ad performance shifts week to week. A campaign left alone for a month can burn through budget on something that stopped working weeks earlier.
What it involves
What it involves
Spend and results get checked regularly while a campaign is running, not left until a monthly report. Budgets, audiences or the creative itself get adjusted based on what the numbers are actually showing, moving spend toward what’s working and pulling it back from what isn’t. It’s an ongoing service, running for as long as the campaign itself is live.
Next
See it alongside the rest of Advertising.
GP Marketing is based in Dunedin and works with small businesses across New Zealand. Every service is priced on its own and agreed before anything starts. The pricing model has the detail, and there’s a running offer for a first few Dunedin businesses.