Ad creative sets.
The actual images, video and copy an ad runs on, built as a set in a few variations rather than a single ad on its own.
Why it matters
Why it matters
Ads fatigue, and one version alone doesn’t tell you what’s actually working. A small set gives something to compare and rotate.
What it involves
What it involves
Several variations get produced from the same brief, different images, headlines or formats, rather than a single ad on its own. Each version is built to the exact specs of the platform it’s running on, correct sizing, length and format, so nothing gets rejected or cropped wrong. The set is handed over ready to run against each other so there’s something to actually compare once they’re live.
Next
See it alongside the rest of Advertising.
GP Marketing is based in Dunedin and works with small businesses across New Zealand. Every service is priced on its own and agreed before anything starts. The pricing model has the detail, and there’s a running offer for a first few Dunedin businesses.