A/B test builds & readouts.
Two versions of the same ad run against each other at the same time, with a proper read on which one performed better and why.
Why it matters
Why it matters
Guessing which headline or image works costs money. An actual test settles it, and what’s learned carries into the next campaign too.
What it involves
What it involves
Two genuinely comparable versions get built, changing only the one variable actually being tested, a headline, an image, an offer, so the result means something. Both run under the same conditions at the same time, same budget, same audience, same timeframe. Once there’s enough data, the result gets reported back in plain terms: which won, by how much, and what that means for what runs next.
Next
See it alongside the rest of Advertising.
GP Marketing is based in Dunedin and works with small businesses across New Zealand. Every service is priced on its own and agreed before anything starts. The pricing model has the detail, and there’s a running offer for a first few Dunedin businesses.