Services

What I actually do.

One person, covering what a small business needs from marketing. You pick what applies, and nothing you don’t need gets added just to fill out a package. Grouped below by what each one is actually for.

Content & social

Made to look like your business, not a content calendar filled in on autopilot. For how it actually comes together end to end, see content, start to finish.

Single static posts: One image, one caption, done properly: the right crop for the platform, a caption that sounds like your business, not a template. Most weeks need one or two of these more than they need anything fancier.
Carousel posts: Several slides swiped through in one post, for a before/after, a step-by-step, or a small range a single photo can’t cover. They tend to hold attention longer than a single image, so worth having ready when there’s actually something worth stepping through.
Story sets: A short run of Stories, three or four frames, built to be watched in sequence rather than scrolled past. Good for the in-the-moment stuff a permanent post isn’t right for: today’s specials, a behind-the-scenes moment, a quick poll.
Short-form video edits: Footage you’ve already got, phone clips, raw video sitting on a camera roll, cut down to something postable: trimmed, captioned, paced for a feed that scrolls fast. You supply the footage, it comes back ready to post.
Short-form video, filmed and edited: The same, but shot on site from scratch when there’s no existing footage to work with. Filmed with the platform in mind from the first frame, not a longer video cut down after the fact.
Caption packs: A batch of captions written ahead of a batch of content, so posting doesn’t stall waiting on the words. Useful whenever the photos or video are ready well before they’ll actually go out.
Monthly content batches: A month’s posts planned, shot or built, and captioned in one block rather than piecemeal through the month. Fewer separate sessions, more consistent output, nothing scrambled together the morning it’s due.
Photo-to-video walkthroughs: Existing photos turned into a moving, postable video. Motion, pacing and music added to stills you’ve already got, for when a photo shoot exists but a video shoot doesn’t.
Content calendars: What’s posting, where, and when, mapped out ahead of time against what’s actually happening in your business: a sale, a new product, a slow month, instead of decided the day of.
Hashtag & keyword sets: The actual tags and search terms your posts get found under, researched for your specific business and area rather than copied from a generic list, and kept current as what’s working changes.
Account setup & optimisation: Getting the account itself right first: the right account type, categories, contact details and settings, so everything posted after actually has a foundation to perform on.
Profile rewrites & link-in-bio: The bio, the profile photo, the link people land on when they tap through, rewritten to actually say what you do and send people somewhere useful, not left as whatever was typed in on day one.
Scheduling & publishing: Content queued and published on the days and times that actually work for your audience, not whenever there’s a spare moment, so posting stays consistent even in the weeks it otherwise wouldn’t.
Community management: Replying to comments and messages as they come in, in your voice: the part of social media that’s actually a conversation, not just broadcasting.
Proactive engagement & growth: Beyond just answering what comes in: following, commenting on and engaging with the right local accounts and customers, the ongoing work that actually grows an audience rather than waiting for it to grow on its own.
Influencer outreach & coordination: Finding and reaching out to the right local creators for your business, and running the actual logistics of working with them: the brief, the timing, what they get in return, so it happens properly instead of one unanswered DM.

Photo & video

Real, not stock.

Shot on site, of your actual work, for wherever it’s needed after.

On-site content shoots: A block of time at your place, working through a shot list built beforehand: the kind of session that covers weeks of posts, not just one.
Product photography: Clean, consistent shots of what you actually sell: the same lighting and background each time, so a range looks like one range, not four different photoshoots stitched together.
Half-day video shoots: A longer block for anything a quick phone clip can’t cover: a proper walkthrough, several angles, footage that gets reused across a few different edits afterwards.
Photo editing: Colour, crop and clean-up on photos you’ve already got, from a phone, an old shoot, a customer’s own photo, brought up to a standard actually worth posting.

Advertising

Paid reach, run at cost.

Set up and managed properly, with your spend going to the platform, not marked up on the way through.

Ad account & tracking setup: The account, the pixel and the conversion tracking, set up correctly before a dollar of spend goes anywhere: the part that decides whether anything after it can actually be measured.
Campaign builds: A campaign structured properly from the start: the right objective, the right targeting, budgets split the way the platform actually rewards, not just switched on and hoped for.
Ad creative sets: The actual images, video and copy the ads run on, built as a set in a few variations, rather than one ad stretched thin across every placement.
Campaign monitoring & optimisation: Watching what’s actually spending and what it’s returning while it runs, pausing what isn’t working, backing what is, rather than checking in once a month.
A/B test builds & readouts: Two versions of the same ad run against each other on purpose, with an actual answer at the end about which one worked and why, not a guess dressed up as a result.
Retargeting funnel builds: Ads aimed specifically at people who’ve already visited the site or shown interest, usually the cheapest, highest-converting spend available, and the easiest to skip if no one sets it up.
Google Ads campaign setup: Search ads built around what people actually type in when they’re ready to buy, not just your business name: the setup that decides whether the spend meets real intent.
Google Ads management: Ongoing management of what’s already running: bids, keywords, negative keywords, budgets, kept tuned as it goes rather than set once and left.
Event promotion campaigns: A paid push built around a specific date, a launch, a sale, an event, planned to build and peak at the right time rather than running flat the whole way through.

Brand

Looking like one business, everywhere.

The design that everything else, posts, ads, the website, a shopfront, actually gets built on.

Logo design: A mark built to actually work everywhere it needs to: a sign, a favicon, a social profile photo, not just to look good on the one mockup it was designed on.
Full brand kits: Colours, fonts, logo variations and usage rules, put together once so everything made after it, a flyer, a post, a sign, actually looks like the same business.
Social template sets: A small set of on-brand templates for the posts that come up again and again: a quote, an announcement, a special, so they look considered every time, not knocked together on the day.
Flyer & poster design: Print-ready design for the physical side of marketing, sized and set up correctly for wherever it’s actually going, letterbox, shop window, noticeboard.
Business card design: On-brand, print-ready, and genuinely representative of the business, not the free template every printer offers by default.
Menu or price list design: Laid out to actually guide someone through it: what you want them to notice first, second, third, not just a list of items and numbers.
Signage & vehicle artwork: Design set up correctly for a signwriter or printer to actually produce: the right file format, the right bleed, sized for the surface it’s going on.
Email signature design: A signature that reads as part of the brand, not a default layout, used by everyone in the business, so every email out is doing a small amount of marketing too.

Web

Being findable, and being fixed once found.

Where people actually look before they call, and what they find when they get there.

Website build & maintenance: A new site built from a domain and hosting up, or fixes and upkeep on one that already exists: a landing page for a specific offer, a full five-page site, or a proper e-commerce build, with the copy written to match, and kept current after launch rather than left to go stale.
SEO & local visibility: The unglamorous work that decides whether you show up in a search at all: an audit and a plan, keyword research, the on-page details search engines actually read, local directory and citation listings kept consistent, and the blog posts that give a site something ongoing to rank for. Set up once, then kept up monthly rather than done once and forgotten.
Google Business Profile & reviews: The listing set up properly, hours, photos, categories, and a system for actually getting reviews in, since most customers check this before they check the website.

Strategy

What’s actually being aimed at, written down.

The thinking that decides what the rest of this page gets used for, and why.

Discovery sessions & needs assessments: A proper session at the start: what’s working, what isn’t, what the business actually needs from marketing right now, so what gets built after is aimed at the right problem, not a generic package.
Marketing strategy documents: The actual plan, written down: what’s running, why, and what it’s meant to achieve. A document you could hand to someone else in the business, not something that only lives in a conversation.
Competitor analysis: A straight look at what similar businesses in your area are actually doing: where they’re visible, what their offer looks like, where the gap worth taking actually is.
Strategy calls: A regular call to step back from the day-to-day posting and ads and actually talk through direction: what’s changed in the business, what should change in the marketing because of it.

Reporting

Knowing what actually happened, not just that something ran.

What comes back to you once the work above is actually out in the world.

Monthly performance reports: What ran, what it cost, what it returned, in plain language every month, not a dashboard link and a login, an actual explanation of what the numbers mean.
Quarterly reviews & replans: A step back every three months to look at the trend rather than any one month on its own, and adjust the plan based on what the quarter actually showed.

Email & CRM

The customers you already have, followed up with properly.

Not left to social media alone to keep in touch with people who’ve already bought.

Email platform setup: The actual email tool set up correctly: sending domain authenticated, lists organised, unsubscribes handled properly. The groundwork most newsletters skip and then wonder why they land in spam.
Branded email templates: Emails that look like the business, not the default template every platform ships with. Built once, reused every time.
Monthly newsletters: A regular email to the people who’ve already chosen to hear from you, written, built and sent on schedule, not whenever there’s time.
Welcome & nurture sequences: The automatic emails a new subscriber or customer gets in their first few days, introduced to the business properly instead of hearing nothing until the next newsletter.
Re-engagement & cart-recovery flows: Automatic emails aimed at people who started something and stopped, an abandoned cart, a customer who’s gone quiet, sent at the right moment without anyone having to remember to chase it manually.
Cold email campaign setup: Outreach built and sent properly: a real list, a message worth reading, sending set up so it doesn’t damage the domain’s reputation in the process.

See what it costs.

Every service here is priced on its own and agreed before anything starts. The pricing model has the detail, and there’s a running offer for a first few Dunedin businesses.

Get your plan